Meet Prasoon Kumar

I am a learner of Digital Marketing training at DA 360. It equips participants with the essential skills and knowledge needed to navigate the ever-evolving landscape of online marketing. From understanding consumer behavior to leveraging social media platforms for brand promotion, this comprehensive course covers the fundamentals and advanced strategies that drive successful digital marketing campaigns. Through hands-on projects and real-world scenarios, we learnt how to create impactful content, analyze market trends, and optimize your marketing efforts for maximum reach and engagement.

In this training, we focus on practical applications of various digital marketing tools and techniques. Participants will gain insights into SEO, content marketing, email marketing, and analytics, allowing them to craft bespoke marketing strategies that resonate with their target audience. As a professional seeking to upskill, the program is designed to foster my growth and ensure I am ready to tackle the challenges of the digital marketing world.

Generative AI is revolutionizing the way businesses approach creativity and problem-solving in marketing. By utilizing machine learning algorithms, generative AI can analyze vast amounts of data to generate personalized content, design innovative ad campaigns, and even create tailored customer experiences. This technology not only enhances efficiency but also opens new avenues for creativity that were previously unimaginable. As marketers embrace Generative AI, they can expect to redefine their strategies, resulting in more engaging and relevant interactions with their audiences.

Your Go-To Expert in Digital Marketing šŸš€

Work experience

Product designer

Fritz Design Co. / Feb 2017 - Aug 2019

My work at Fritz Design Co. mostly centered around thinking about how to remove the block to communication online. While most of us are used to technology mediating communications, I wanted to make online text and video communication feel as natural and comfortable as in-person interactions.

Senior product designer

The Oakland Makery / Aug 2019 - Present

My role at The Oakland Makery gave me my first professional insights into the world of virtual and augmented reality. While I’d used VR as a consumer, realizing the new modes of thinking designers were entering to create modern VR and AR thinking revolutionized the way I think about the technology.

Education

Columbia University

MS degree • Information Design & Technology / 2015 - 2017

Certificates

Stanford University

BA degree • Psychology / 2014 - 2017

Design sprint

Genrotech / 2018

UX course

Course provider / 2026